Pink is an integral part of who we are as a brand, each day. But in October, pink takes on a new meaning. It represents awareness. Prevention. Education. And support. This year, we are honored to announce our partnership with the National Breast Cancer Foundation (NBCF). It’s a cause close to our hearts.

One in eight.

1 in 8 women will be diagnosed with breast cancer in their lifetime. And when breast cancer is detected early, at a localized stage, the survival rate is 98%. Early detection includes monthly breast self-exams, and scheduling regular clinical breast exams and mammograms.

NBCF’s mission is to save lives through early detection and provide mammograms for women in need. They work to increase awareness through education, providing diagnostic breast care and support services.

And we are honored to support them during Breast Cancer Awareness Month. $1 will be donated to the NBCF for every box of Pure Madness Chocolate truffles sold during the month of October.

We hope you’ll join us, throughout Breast Cancer Awareness Month, to support this important cause.