You love chocolate. And when you love something so deeply, it’s important to treat it right. There are plenty of misconceptions surrounding your favorite indulgence. We’re here to set the record straight, one myth at a time.

THE MYTH: You should store your chocolate in the refrigerator to keep it fresh.

THE TRUTH: The best way to preserve your chocolate is to keep it far, far away from the punishing temps and humidity of the ‘fridge. Ideally, chocolate should be stored in a cool, dry place at a room temperature of 55 to 68 degrees Fahrenheit. Relative humidity should be below 50%.

 Sound complicated? It’s not: your pantry or a closet will work just fine. Other options include, but are not limited to: your sock drawer, the spot where you hide stuff from your kids, and underneath a pile of (clean) underwear.

THE MYTH: Chocolate loves to sunbathe.

THE TRUTH: False. It much prefers to sit under an umbrella and don a sarong. Chocolate is very sensitive to light and temperature fluctuations. These changes can soften (or melt) the product, changing both the texture and taste in the process. Keeping it away from the sun and heat will keep it looking and tasting its best. Before you eat it all. Which leads us to our next myth…

THE MYTH: Good chocolate, like love, lasts forever.

THE TRUTH: We wish. Chocolate should be consumed before its “Best By” date or within 4-5 weeks of receipt. Which is typically not a problem.

Tell us in the comments below: what else to you want to know about chocolate?