breast cancer awareness month


Throughout October, we’re donating $1 from the sale of any truffle collection to The National Breast Cancer Foundation, Inc. (NBCF) to support their mission of providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. NBCF partners with medical facilities across the country through their National Mammography Program to provide free mammograms and diagnostic breast care services to underserved women.

It’s a cause close to all of our hearts at Pure Madness Chocolate, but it has a particularly significant meaning to our President, Lynn Gonsior.

This is her story.

“At some point it feels as though breast cancer has affected all of our lives in some way. Whether it’s a member of our family, a friend, work associate, it has a way of changing lives, in both the short and long term. 

Unfortunately, I have had an experience in all three facets of my life, but the most impactful was when my mother-in-law was diagnosed with breast cancer for the second time. 

She was an incredible woman, and I always considered myself fortunate to have her in my life. The strong woman I knew began to question this hand she had been dealt, but in the end her faith and family gave her the strength to persevere. Although she ultimately lost her battle, she left all of us with the desire to do what we can to support the cause and hopefully one day win the fight.”