It’s official: we are waiving your need for excuses.

You don’t need an excuse to celebrate. Why? Because you’re the kind of person who celebrates everything.

Cocktail hour. The clock striking 5:00. Friday night. Your hard-earned promotion. Get our drift?

It’s time you stop waiting for a reason—and start making it up as you go along.

So what should you celebrate with, you ask? Chocolate, we answer. Chocolate.